'Pretty in Pink' Women's Clothing Store Leaving Westgate Center?

Signs say everything must go, including store fixtures, as this San Lorenzo-based chain of young women's fashion stores seems to be quitting its San Leandro location.

Where could you find impossibly tight ladies jeans with holes in the legs or sheer skirts with eyebrow raising hemlines?

A good bet would be the clearance sale at the Pretty in Pink location in Westgate Center on Davis Street near Interstate 880

Store clerks declined to say whether the store was closing and passed a query on to a superior who did not answer calls.

But store fixtures were also on sale which seems like a big hint.

Last spring, City Manager Chris Zapate announced that Pretty in Pink would be opening a second San Leandro store in Pelton Center. Signs to that effect went up in front of the former World of Books site and Patch took a picture.

But that store never opened.

Pretty in Pink is based in San Lorenzo where the store at 18000 Hesperian Boulevard will give you a place to check out the full line of merchandise.

Know of a new business opening or closing? Tell Patch about it using this simple form.

Leah Hall January 26, 2013 at 04:41 PM
Noooooooooooooooooo! Where will /David/ shop now? ...not only that, he wants his hot pink low rider skinny jeans back!
Marga Lacabe January 26, 2013 at 06:51 PM
I know nothing about retail, but if they were just closing their San Leandro location would they have an "everything must go" sale? I mean, wouldn't they just transfer their stock to other stores? You should check if other "Pretty in Pink" locations are going out of business too.
angela rose January 26, 2013 at 06:56 PM
I asked the cashier at check out if they were closing... She said "no, just sale". At the same time their back office equipment was being put on a table with a hand written for sale sign. Ummmm?
Barry Kane January 26, 2013 at 10:37 PM
Retailers usually have a everything goes clearance sale, even if just closing one location.
david January 26, 2013 at 11:24 PM
Why are you picking on David? Do you want him to respond? You know it's probably more peaceful for you if he doesn't and probably more peaceful for the rest of us if you two stopped baiting each other because the rest of us may not want to sift through paragraphs of snipe and snark to get to the real points that some thoughtful posters want to make. Just something to ponder.
Californicated1 January 26, 2013 at 11:56 PM
The problem here is that it costs more money to move inventory and any unsold inventory is basically just money that is tied up and the longer it remains unsold, the more likely it becomes money that is wasted because eventually, the unsold product will have to be written off as a total loss--which is where amortization factors in. The key in retail is to have a high enough markup so that you can make a profit, but yet not too high a markup so that the item sells. If the markup is too high to begin with, then the item will not sell. As for what sets the markup, that is where we have to talk about demand for the item and that if there is a high demand, there has to be a higher price and once the demand for that item at that price has been saturated, then in order to keep people buying, the price has to be lowered, but not to the point where the seller has to take a loss on the item--which is the costs they bore to acquire the item and maintain it in their inventories and displays. It's one of the few constants in the universe that a high demand for a product being sold must command a higher price and when that is tampered with, Heisenberg's Principle of Uncertainty takes over and the outcome is forever changed. There are also other variables at work to consider, like scarcity of the product, but an economist can give a better answer than I can. I'm just a(n) Historian by training and IT by profession.
Barry Kane January 27, 2013 at 12:30 AM
Many of us enjoy the sparring between Leah and David :-)
Marga Lacabe January 27, 2013 at 12:32 AM
Exactly! The Leah & David show is the *best* part of the Patch. I can't wait for the u-tube version. Come on you guys, let's try it!
Carol Parker January 27, 2013 at 04:31 AM
When I was in there a couple weeks ago and noticed store fixtures were being sold and the everything must go signs were up I too asked a couple clerks if they were closing. The first one denied it. The second one denied it at first, but then said, "We haven't been told they are closing, but it looks like they are." Then she just shrugged, as if she wanted to say more, but couldn't with the other clerk there. I guess time will tell.
Leah Hall January 27, 2013 at 06:38 AM
You gotta wonder when you get scolded about levity by a "David" who imitates "David" in order to mock "David."
Jessica Gardner January 28, 2013 at 12:54 AM
I for one find Leah's comments sexist and insulting. If it were David or any guy for that matter writing these types of inappropriate comments women would be censoring them, but because they come from a "lady" were supposed to find them amazing.
Leah Hall January 28, 2013 at 01:27 AM
Being offended is sooooooooo overrated, Jessica. Just something to ponder.
Jessica Gardner January 28, 2013 at 01:50 AM
Leah, You are a bully attacking someone on this site with your inappropriate comments to him and when I state your comments are sexist and insulting then you attack me.
Leah Hall January 28, 2013 at 02:29 AM
Settle down, Jessica. Have a lovely evening (I hope). ;-)
Sarah Nash January 28, 2013 at 03:31 AM
Sarah Nash January 28, 2013 at 03:33 AM
Leah Hall January 28, 2013 at 03:47 AM
Agreed. ;-)
Leah Hall January 28, 2013 at 03:54 AM
Wow! Something the strong females did on Patch tonight triggered the /dreaded/ "delete post algorithm." Tomorrow is always another day, Sarah. ;-)
Leah Hall January 28, 2013 at 04:42 AM
N0! Where will /David/ shop now? ...not only that, he wants his hot pink low rider skinny jeans back! (the first post on this thread, penned by yours truly)
Marga Lacabe January 28, 2013 at 08:13 AM
A post - and an image - worthy of repetition.
Leah Hall January 28, 2013 at 07:14 PM
Alrighty then, here's the dreaded phrase.... "David wants his hot pink skinny jeans back." ;-)


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