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The Hidden Bakery

One day I followed the mysterious "bake sale" signs west of I-880 and was rewarded with...bliss.

Since I started working the San Leandro beat, I've heard lots of complaints about the dearth of bakeries in town. I love bakeries, so I've been on the lookout to see if I can prove the critics wrong.

Several times, while driving around San Leandro's industrial area near I-880, I had seen these little, amateurish-looking "bake sale" signs fixed to posts with colored balloons tied to them, or propped up as sandwich boards on street corners.

The signs had arrows pointing drivers, I assumed, toward the bakery. After peering down streets in the direction signaled by the arrows and not seeing anything but warehouses and office buildings, I always kept on my path. 

But one day, looking for an adventure and an afternoon snack, I decided to find this mystery bake sale. I followed the first arrow I saw, near where Wicks Boulevard turns into Merced Street, and turned right onto Fairway Drive. 

If you blink, you might miss the next sign indicating you should turn right again on Miller Street. Driving along Miller, I almost gave up as I saw nothing that looked anything like a place that would have food. But you just gotta keep going. 

Miller Street dead-ends into Factor Avenue. I turned left on Factor into a wide cul-de-sac and there in front of me was . I still might have mistaken it for a non-walk-in industrial bakery if it weren't for a string of the same colored balloons and "bake sale" signs attached to the railing leading up to the front door. 

Inside, I was surrounded by piles of cookies, croissants, coffee cakes, small pizzas and other goodies — some in individually wrapped portions, others in bulk grocery store quantities. Then I got it: it really did feel like a bake sale. 

Bakery Street has been operating as a commercial bakery since 1982, supplying wholesale fortune cookies and other packaged treats to grocery stores. They've also been making custom wedding cakes for several decades. Only recently have they ventured into the retail business.

Bakery Street moved to San Leandro two years ago from San Francisco, and just last fall, the business got a license to operate as a retail bakery. 

At first, they were open to the public on Fridays. They became so busy that they began opening on Saturdays, too. And now they're open six days a week.

As soon as I walked in the door, Frank Salinas, a cake decorator and, at least on this day, bake sale chief, greeted me warmly and directed me to the free samples. I nibbled on a bite of lemon bar that seriously rivaled my mom's, which is tough. It was tart, not too sweet, thick and sticky, just how I like 'em.

The banana bread pudding was even better. So good, in fact, that while I was checking out the other options, a customer snagged the last one from the refrigerated display. 

After word spread to the back room that I was a reporter, several of Salinas's fellow bakers came out in their white aprons to chat. Bakery Street makes all its goods from scratch, baker Theresa Rosselli told me. At the bake sale, they sell seconds from their wholesale business as well as new products they want to try out on customers. 

"This is a laboratory," Rosselli said.

"You guys are our guinea pigs," Salinas joked. "If you like it, we keep making it." 

Customers popped in and out. Most seemed to know exactly what they wanted. 

"It's the best-kept secret in town," one customer said as he picked out a container of cookies and headed to the cashier. 

Speaking of cash, this place has bake sale prices too. I went home with a 10-oz. container of dark chocolate-dipped florentines for $2. They were delicious, gooey and with good, rich chocolate, not the bland, industrial chocolate you get with most cheap, packaged cookies. And they were still good a week later. 

The pan of cinnamon bread pudding I took home didn't last more than a few days. We gobbled it up for breakfast several days in a row and wished we had more. It cost $5 for an 8-in square pan. 

Bakery Street doesn't have much in the way of savory baked goods, which is unfortunate. That side of the bakery equation definitely seems to be missing in San Leandro. (I'd love to be wrong, so correct me if I am).  

They did have some sweet Hawaiian bread, and there were doughy-looking individual pizzas, which were a bargain at $1 each. I'll try one next time. 

In retrospect, it may have been better had I never found the mystery bakery. Now that I know it's there, it beckons me every time I'm driving near the area. 

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Just a short thought to get the word out quickly about anything in your neighborhood.
Share something with your neighbors. Write a new post... What's up? Make an announcement, speak your mind, or sell something
california girl May 18, 2013 at 08:05 pm
I loved the green tea!
anthony May 17, 2013 at 01:01 pm
go nuts, or one of each... for later of course. would go scone myself, old habits die hard.
Leah Hall May 19, 2013 at 01:59 pm
Young man! The stormtroopers get into the act.... http://www.youtube.com/watch?v=MuJXaVrvpXE
Justin Agrella May 19, 2013 at 09:43 am
http://youtu.be/78LAgl90UyM
Leah Hall May 16, 2013 at 05:04 pm
Youth development, healthy living & social responsibility... ...in San Leandro! For the firstRead More time ever! Thanks to everyone who brought the YMCA "Move-A-Thon" to San Leandro and all the families that participated! -Leah Hall SL Human Services Commissioner & Volunteer YMCA Youth & Government advisor (for our San Leandro delegation comprised of San Leandro high school students)
anthony May 18, 2013 at 04:31 pm
remembered reading this here, maybe ther's a forward in thereRead More somewhere...http://sanleandro.patch.com/groups/politics-and-elections/p/local-hungry-families-helped-by-urban-farmer. Don't hold me to this one, but I thought Tim at Zocalo Coffee was a keeper.
Richard Mellor May 15, 2013 at 06:38 pm
I have a friend who has just had a hive put in her garden If you would like me to put u in touchRead More with her contact me at aactivist@igc.org
Analisa Harangozo (Editor) May 15, 2013 at 12:02 am
Thanks for posting in our Announcements Board, Christa! I shared this on our Facebook page. I hopeRead More this helps you in your hunt for honey bees :)
RHG May 17, 2013 at 03:46 pm
First let me say sorry for the loss of one of your family. Ive been keeping my eyes pealed incase IRead More see him. But I'd recomend since he is going blind, it might be easyer for someone to catch him if we knew his name. Just a thought. Hope for his safe return.
Carol Parker May 14, 2013 at 08:45 pm
I'm happy to report Buster found a forever home on Mother's Day. There are other bassets availableRead More for adoption on Golden Gate Basset Rescue's website, however. Adoptable dogs will be on hand June 9 from 11 a.m. to 3 p.m. at Pet Food Express on Blanding Avenue (in the shopping center of Nob Hill Foods) in Alameda. Come down and see some hounds up close and personal.
Stefanie Pruegel January 29, 2013 at 05:11 pm
I would speculate that more durable, reusable bags still score a lot better than disposables, evenRead More if a small fraction of those are "dual use" as in the cases you point out (dog poop, trash can liner). BTW, for those concerned about a dwindling supply of free poop bags as a result of the ban, here are still plenty of plastic bags available for that purpose e.g. those that people's newspaper comes in. The bottom line is that most people would agree that reusable bags are the better solution than to continue choking our waterways with disposable plastic bags.
David January 21, 2013 at 10:12 pm
There are plenty of competing studies that disagree. I perused that, and one huge faulty assumptionRead More that they have is that "single use" means single use when as we see above, people use them for dogs, garbage etc.
Stefanie Pruegel January 21, 2013 at 09:47 pm
Funny you should bring up cost/benefit analysis of disposable plastic bags vs reusable bags, David.Read More This is exactly what was done in 2010 by a coalition of several California cities and organizations, to help communities in the state gauge the impact of any ordinance they consider passing in regards to disposable bags. The upshot is that reusable bags (particularly non-woven plastic reusable bags) have significantly lower environmental impacts on a per-use basis than single-use plastic bags. Find the full study here: http://bit.ly/VWdEn9
Sarah Nash May 10, 2013 at 02:18 pm
Just had a chance to read this story. Loved it! While I believe that conscientious students wouldRead More try their best at the test, as I did when I took state aptitude tests in school, I can hardly imagine staying up nights worrying about it! There is nothing at stake except perhaps personal satisfaction so the test itself shouldn't impose stress. A high-strung parent, on the other hand, might.
David April 27, 2013 at 03:09 pm
Oh come on, Rob. You talk about me cherry picking stuff? 10/10? Sure. And as I've shown you canRead More pull out Maxwell Park, North Oakland, parts of SF (Glen Park, for example), parts of El Cerrito and other locations to show that API scores aren't well-correlated with property values. Again, why do homes sell for the same $/sq foot in Maxwell Park as Estudillo Estates? San Lorenzo's API is about the same or better than most of SLUSD. Property values there are lower. The clearest example of what effect API scores have on property values was mentioned below, about a 10% difference depending on which side of the tracks, er, 580 you live on in Castro Valley. 10%? whoopdedo, that kind of variation is washed out when you factor in commute times, crime, amenities, etc. In fact, API scores are likely to continue to shrink as a factor in RE values as more and more parents flee the public schools, no matter what the API (witness SLUSD, the 30% drop in OUSD enrollment in just the past decade, etc). In another generation, we'll be accused by our children of child abuse by having sent them to public schools.
Rob Rich April 27, 2013 at 12:38 pm
If you accept the premise that API scores are poorly correlated with real estate vualues, then is itRead More coincidental that the top school districts are in areas with high real estate values? http://www.greatschools.org/find-a-school/7046-ten-california-school-districts-highest-test-scores-2012.gs. In the old days, 10 for 10 was considered pretty good correlation.